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Website Privacy Policy

SMS Equipment Inc., SMS Equipment (Alaska) Inc., KRents, and Surmicon ("Company" or "We") respect your privacy and we are committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide when you visit the website, or (our "Website") and our practices for collecting, using, maintaining, protecting, and disclosing that information. We will only use your personal information as described in this policy, unless otherwise required by applicable law. We take steps to ensure the personal information that we collect about you is adequate, relevant, not excessive, and used for limited purposes.

This policy applies to information we collect:

  • On this Website.
  • In email, text, and other electronic messages between you and this Website.

It does not apply to information collected by:

  • us offline or through any other means, including on other websites and applications operated by Company or any third party (including our affiliates and subsidiaries); or
  • any third party including our affiliates, including through any application or content (including advertising) that may link to or be accessible from the Website.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Children Under the Age of 13

No one under age 13 may provide any personal information to or on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not provide any information on this Website or on or through any of its features or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at

Information We Collect About You and How We Collect It

We use cookies (a file containing a string of characters that is sent to your computer when you visit our website) to recognize your browser and store your information for future visits, and request your consent to our use of cookies as noted below.

We collect several types of information from and about users of our Website, including information:

  • your interaction with our Website, such as the website from which you visited us from, the parts of the website you visit, the date and duration of your visit, and interactions you’ve taken on our website, such as form submissions or PDF downloads.
  • information about yourself, such as:
    • the device used to visit our Website (device type, operating system, screen resolution, language, web browser type, and IP address).
    • the city and country you are located in, and any personal information you have chosen to share with us such as your name, company name, equipment make and model, email address, phone number, and form comments.

We collect this information:

  • Directly from you when you provide it to us.
  • Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies and user testing applications.

Information You Provide to Us

The information we collect on or through our Website may include:

  • Information that you provide by filling in forms on our Website. This includes information provided at the time of completing a contact form requesting further services. We may also ask you for information when you report a problem with our Website. This includes information provided at the time of applying for a job and requesting further services.
  • Records and copies of your correspondence, if you contact us.
  • Your search queries on the Website.
  • Information We Collect Through Automatic Data Collection Technologies. As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
    • Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
    • Information about your computer and internet connection, including your IP address, operating system, and browser type.
  • The information we collect automatically is statistical data, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:
    • Estimate our audience size and usage patterns.
    • Store information about your preferences, allowing us to customize our Website according to your individual interests.
    • Speed up your searches.
    • Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies upon entry to our Website, or by activating the appropriate setting on your browser and when you first access our website. However, if you do not consent to our use of cookies or if you select certain cookies settings on your browser, you may be unable to access certain parts of our Website.
  • Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies use technology to remember settings, preferences and usage similar to browser cookies but these are managed through a different interface than the one provided by your Web browser. For information about managing your privacy and security settings for Flash cookies, see Choices About How We Use and Disclose Your Information.

We do not collect personal information automatically, but we may tie this information to personal information about you that we collect from other sources or you provide to us.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

  • To present our Website and its contents to you.
  • To provide you with information, products, or services that you request from us.
  • To fulfill any other purpose for which you provide it. • To allow you to participate in interactive features on our Website.
  • To personalize the information we present to you.
  • To serve you advertising messages or email marketing relevant to you. Cookies allow us to perform functions like preventing the same ad from continuously reappearing, ensuring that ads and emails are properly displayed, and in some cases selecting advertisements and emails that are based on your interests or data you have submitted.
  • To aggregate visitor data to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customise our Website for you.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent.


We will use safeguards to protect personal information from unauthorized access, disclosure, coping, and use. We do this by using various methods of protection which are appropriate to the sensitivity of the information. This may include:

  • Physical measures (locks and restricted access to files and offices)
  • Technological measures (passwords, encryptions, firewalls, audits)
  • Organizational controls (security clearances, restricting access to “need to know” basis, training, confidentiality agreements, policies, procedures)
  • Contractual confidentiality obligations

We also dispose of or destroy personal information that is no longer required for our operations. We retain personal information for as long as necessary for the purpose it was collected, or as required or permitted by law.

Disclosure of Your Information

We may disclose aggregated information about our Website users, and information that does not identify any individual, without restriction.

We may disclose personal information that you provide or we collect with your consent, and as described in this privacy policy:

  • To our subsidiaries and affiliates.
  • To contractors, service providers, and other third parties we use to support our business who are under an equivalent duty to protect the information.
  • To fulfill the purpose for which you provide it.
  • For any other purpose disclosed by us when you provide the information.

We may also disclose your personal information:

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of our customers, ourselves or others.

Choices about how we Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

  • Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe's website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.

Individual Access

Upon request, we will inform you of the existence, use and disclosure of your personal information. There may be a cost associated with fulfilling this request.

We may deny access to certain personal information if it is too costly to provide, or if it cannot be disclosed for legal, security or commercial reasons.

Upon request, we will correct the accuracy or completeness of the information in our care, or delete it to the extent required by law, and as appropriate in the circumstances.

Your California Privacy Rights

California Civil Code Section § 1798.83 permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. We do not provide any personal information to third parties for their direct marketing purposes.

Changes to Our Privacy Policy

We may update our Privacy Policy from time to time for business reasons, or to comply with applicable laws.

It is our policy to post any changes we make to our Privacy Policy on this page. The date the privacy policy was last revised is identified at the bottom of the page. You are responsible for periodically visiting our Website and this privacy policy to check for any changes.

Contact Information

To ask questions or comment about this Privacy Policy and our privacy practices, contact our Privacy Officer at:



Privacy Officer
SMS Equipment Inc.
11285 274 Street, Acheson AB T7X 6P9

the Privacy Officer will acknowledge receipt of your enquiry.

Last modified: April 1, 2024